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Smart call

A CX platform designed to move organizations from reactive customer support to proactive resolution.

Client:

Smart Call

Scope:

Voice AI

Year:

OVERVIEW

SmartCall is an autonomous, multimodal, 24/7 Customer Experience (CX) platform designed to move organizations from reactive customer support to proactive resolution.

Unlike traditional chatbots, SmartCall is a deep-tech integration that handles:

  • Voice Calls: Natural conversational language processing with human-like voice responses.

  • Text & Chat: Seamless support across SMS, web, and social messaging.

  • Visual Diagnostics: Real-time processing of images and videos for instant troubleshooting (e.g., diagnosing a hardware failure via a customer's photo).

Built on the Foundry Model, SmartCall is not a subscription service but a custom-engineered asset. We design, build, and test the platform for an organization, then hand off full ownership, allowing the client to avoid per-seat fees and maintain total data sovereignty.

What were solving

The "L1/L2 Trap": Companies spend 60-80% of their support budget on repetitive Level 1 and Level 2 inquiries (billing questions, basic troubleshooting, scheduling).

The Pareto principle applies here - roughly 80% of outcomes come from 20% of causes, meaning a small percentage of inputs yield the majority of results. This should also be a guideline for prioritizing high-impact activities on Garage Foundry for us.

  1. Latency & Friction: Customers face long wait times, "cold" transfers where they must repeat their problem, and limited support hours.

    Examples of this I’ve personally experienced are Flipkart, Lifestyle, and ACT - each of them offer an automated bot-based chat, on phone and calls that puts the customer in a circular loop. This means that

  2. Fragmented Data: Customer context is often lost between voice, chat, and visual channels, leading to slow resolution and high churn.

  3. Vendor Lock-in & Scaling Costs: Existing AI solutions (Intercom, Tidio, EliseAI) charge per-resolution or per-seat, effectively taxing a company’s growth.