Twella
Leveraging AI to improve Human Critical Thinking
Client:
Twella
Scope:
1 - n
Year:
EdTech AI
Decline in Critical Thinking in the age of AI & Social Media
Over the past two decades, information overload, echo chambers, and AI-generated content have contributed to a significant decline in critical thinking skills. Meta-analysis of 60+ studies shows that deductive reasoning, inference making, and argument evaluation have declined 10-15% over 30 years.
Why Critical Thinking?
60% of employers prioritize critical thinking when evaluating candidates. As AI automates routine tasks, these skills become essential for creativity, ethics, and emotional intelligence—yet 61% of graduates need further development in this area.
An AI Experience that Compels Humans to Think
Twella is a platform that leverages social media content & AI-powered guidance to help people reason better. It's holistic framework sharpens critical thinking skills as Twella's mini games and deep learning modes enable young minds to exercise their cognitive muscles on a daily basis.
Unlike an AI app where humans ask questions that make the LLM better, on Twella, the AI probes the user's mind to pose questions that compel them to think, instead of just consuming media. The deep learning mode works at a higher level: 3 prompts to assess mindset, beliefs & topic knowledge, to raise awareness of your mental models. 3 prompts to evaluate credibility, evidence, & influence in a media post while cutting through noise. Lastly, we show a social map to see how others think across differences in age, gender, race to enrich our understanding.
Positive Impact on Thinking
Built significant product value and IP: Created $4M in IP value including the App, Dashboard, Scrapers, AI capabilities, Maps, and Delve Web-based platform, with an overall company valuation of $7.5M
Achieved product scalability and operational readiness: Successfully rebranded from YouVet to Twella, built and launched the Twella Dashboard for educational institutions, and targeted scalability to serve 10K users with a goal of hitting 1,000K content library and 100 testimonials from users and educators
Established strategic partnerships and sales pipeline: Cultivated key relationships in four geographic areas (Chicago, Wyoming, Sarasota, and Columbus) with 4-5 meetings per area, developed a $1.5M sales pipeline across Indiana, Florida, and New Jersey, and worked toward securing first paid contracts with universities and high schools